A visionary arts manager, Lyla drives impactful initiatives that bridge creative expression with community development and national heritage.
With a proven track record in strategic program development, grant acquisition, and multi-stakeholder collaboration, she has significantly expanded access to arts education and championed cultural preservation across Malaysia.
From 2017 - 2023, Lyla contributed to an art collective called Kekabumi through her writings and direction for music videos, as well as styling works for local musicans and artists.
Work
Kakiseni
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Vice President
Kuala Lumpur, Malaysia
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Summary
As Vice President, Lylatul spearheads programme development and community outreach, securing grants, and fostering strategic partnerships to expand arts access and education in Malaysia.
Highlights
Drove strategic partnerships and collaborations that broadened the reach of cultural programmes and festivals, enhancing public awareness and engagement in the arts sector, including the BOH Cameronian Arts Awards and Kakiseni International Arts Festival, frequently featured in national media interviews and news coverage.
Ensuring collaborative success in numerous development programmes and awareness campaigns that championed arts and cultural heritage, including the Kelab YSD-Kakiseni Junior programme which received significant media attention.
Led awareness engagements and development programmes, managing complex projects with multiple partners to ensure successful execution and impactful outcomes for arts and cultural initiatives.
Kekabumi
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Co-founder, Creative Director
Kuala Lumpur, Malaysia
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Art Collective
Summary
Co-founded Kekabumi, an all-female creative collective, leading creative direction and project execution to support emerging artists and drive social impact through collaborative art projects.
Highlights
Directed, styled, written, and produced multiple music videos for prominent Malaysian musicians (e.g., Talitha Tan, LUST, Spooky Wet Dreams, Lunadira), significantly elevating their artistic profiles and audience reach.
Championed the use of art as a medium for social activism, developing and implementing projects that encouraged community engagement and social awareness through creative expression.
Managed end-to-end creative projects from concept to execution, ensuring artistic integrity and impactful delivery for diverse clients and initiatives.
Kakiseni
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Project Manager & PR
Kuala Lumpur, Kuala Lumpur, Malaysia
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Summary
Managed arts and event projects, overseeing logistics and stakeholder coordination to ensure successful execution of cultural initiatives.
Highlights
Coordinated with various stakeholders, including artists, vendors, and partners, to facilitate event success and achieve project objectives.
Implemented effective project management methodologies to streamline operations and enhance efficiency in arts and event productions.
The BIG Group
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Marketing Executive
Kuala Lumpur, Kuala Lumpur, Malaysia
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Summary
Executed branding and customer relations strategies to enhance market presence and foster customer loyalty.
Highlights
Developed and implemented marketing strategies that strengthened brand visibility and improved customer engagement.
Managed customer relations initiatives, contributing to enhanced customer satisfaction and loyalty.
Supported branding efforts through various campaigns and communications, ensuring consistent brand messaging across all platforms.
Blu Inc Media
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Web Writer
Kuala Lumpur, Kuala Lumpur, Malaysia
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Summary
Produced engaging web content for journalism and publishing, contributing to online presence and audience engagement.
Highlights
Authored compelling web content, including articles and features, for a prominent media organization, enhancing online readership and engagement.
Conducted research and interviews to produce accurate and informative journalistic pieces across various topics.
Contributed to the digital publishing strategy by creating content optimized for web platforms and audience reach.
Volunteer
Gallery Sitter
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Japan Foundation Kuala Lumpur
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Supported the exhibition 'Print Expressions from the 1970s', focusing on the work of 14 artists who developed a print movement in Japanese contemporary art.
Highlights
Provided on-site support and information to visitors for an exhibition showcasing Japanese contemporary print art.
Contributed to the smooth operation and public engagement of a significant cultural exhibition.
Education
Universiti Teknologi Mara (UiTM) Shah Alam
Shah Alam, Selangor, Malaysia
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Bachelor of Communication and Media Studies (Hons.)JournalismGrade: CGPA 3.70
Courses
Recipient of JPA Scholarship
Universiti Teknologi Mara (UiTM) Alor Gajah
Melaka, Melaka, Malaysia
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DiplomaCommunication and Media StudiesGrade: CGPA 3.85
Courses
Recipient of Vice-Chancellor Award
Publications
#Showbiz: Indie music fete TAPAUfest 2022 to be held in scenic Lenggong
New Straits Times
Featured as Project Manager and Facilitator for Kakiseni's 'Bengkel + Layar' programming, an extension of the TAPAUfest music festival.
Kakiseni Junior and 'Seni Making A Difference' champions arts education
The Vibes
Featured as Project Manager and Programme Director for initiatives promoting arts education.
'Peszta' all-day arts event ready to give KL's Kampung Attap a Merdeka buzz
The Star
Featured as Programme Director for an all-day arts event.
Hikayat Series and Workshops by Kakiseni featuring Wayang Kulit performance
Programme Director for Hikayat Series and Workshops.
Seni Lokal on SUKE TV (Live stream)
SUKE TV
Featured as a Programme Officer, discussing local art.
New arts platform for children
The Star
Featured as Project Manager for a new arts platform.
Kakiseni Junior to help artists earn by drawing out children's interests
theVibes.com
Featured as Project Manager for initiatives supporting artists through children's interests.
Insta takeover: The Other Festival in Ipoh offers viewers a virtual adventure
The Star
Featured as Festival Curator and Writer for The Other Festival.
'Rahman's Big Break' keeping traditional Bangsawan theatre alive
The Vibes
Featured as Project Manager and Copywriter for a project preserving traditional Bangsawan theatre.
Malaysian celebrities read folk tales in Hikayat Storytelling online series
The Star
Featured as Project Manager and Copywriter for an online storytelling series.
Kekabumi on telling personal stories
CLEO COOL KL
Featured in an article about Kekabumi's approach to personal storytelling.
eMpowering Youth Across ASEAN
ASEAN Foundation
Featured as Programme Manager for a youth empowerment initiative.
Kakiseni puts on pre-show for The Other Festival in Ipoh, offers up experiences with sound
The Malay Mail
Featured as Festival Curator and Copywriter for a pre-show event.
Mak Yong storybook aims to preserve the endangered traditional Malay dance
The Malay Mail
Featured as Project Coordinator and Media Liaison for a cultural preservation project.
The Other Festival 2017 - Feast For Artists
Ipoh Echo
Featured as Project Manager and Copywriter for The Other Festival.
Shadows introduces art of 'wayang kulit' to children
Free Malaysia Today
Featured as Project Coordinator and Media Liaison for an arts education initiative.
Languages
English
Malay
Certificates
Trauma Informed Coaching
Women's Aid Organisation (WAO), WOMEN:girls
GOAL Coach
WOMEN:girls (Standard Chartered)
Seeing Through Photographs
Museum of Modern Art (MOMA)
What Is Contemporary Art
Museum of Modern Art (MOMA)
Prevention of Sexual Exploitation and Abuse
UNICEF
Prevention of Sexual Harassment and Abuse of Authority
UNICEF
Child Rights and Why They Matter
UNICEF
Skills
Arts Management
Programme Development, Community Outreach, Grant Acquisition, Stakeholder Engagement, Festival Management, Arts Education, Cultural Preservation.
Creative Direction
Music Video Production, Styling, Writing, Creative Project Management, Artistic Vision.
